Summary:
Buying a used car offers unique opportunities to score high-value upgrades for the price of a base model. Dealers rely on pricing tools that often miss valuable factory options, creating an advantage for informed buyers.
Understand Dealer Pricing
Dealers price vehicles using tools like vAuto, which focus on VIN, mileage, and condition while often ignoring factory-installed upgrades. For instance, a truck with a heavy-duty tow package might be priced like a base model. Compare features, not just prices, to find the best deals.
Focus on Trucks, SUVs, and Rare Features
Trucks and SUVs frequently include niche upgrades like tow packages, off-road enhancements, or snowplow prep. Similarly, rare configurations like premium paint colors or sports cars with manual transmissions are often overlooked by pricing tools. These features add value without increasing cost.
Seek Functional and Tech Upgrades
Utility features, such as bed liners or integrated power inverters, and tech options like premium sound systems and advanced safety features enhance value. Dealers often undervalue these, allowing buyers to gain more for their money.
Leverage Research and Regional Trends
Request the vehicle’s factory build sheet to identify hidden features. Expand your search to regions where certain upgrades, like snowplow prep or ventilated seats, might be undervalued due to local demand.