Summary:
Choosing a car color is as important as the vehicle itself, with global trends shifting from traditional hues. While unique colors like Celestial Jade exist, the 2024 BASF Color Report highlights a growing preference for chromatic shades and cool colors.
Gray Gains Popularity in the Americas
Achromatic colors remain dominant but are losing ground. Warmer shades like yellow and beige are on the rise, while gray has become increasingly popular, rising by 10% in North and South America. White remains the most popular at 29%, but its share has declined by 5%. Black also fell by 2%, now equaling gray at 20%, while blue and green saw slight increases.
Victoria Fislage, senior design manager at BASF Coatings, notes that gray is redefining automotive style due to its balance of sophistication and versatility. However, Fiat offers a differing perspective.
Global Color Trends
White continues to lead globally at 34% market share but has declined by 2%. Black and gray have gained ground, reflecting a shift toward a sleeker aesthetic. Yellow has doubled its market share, and green is gaining traction, particularly in the EMEA and Asia Pacific regions.
In the EMEA region, beige and warm neutral tones are becoming more popular. The preference for achromatic colors has increased from 72% in 2021 to nearly 80% in 2024, with gray and white remaining dominant. Meanwhile, Asia Pacific continues to favor achromatic shades, with 83% of consumers choosing black, white, gray, or silver, though yellow has seen increased popularity.
The evolving trends indicate a gradual movement away from traditional colors, with gray emerging as a dominant choice in cool colors globally.
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