Summary:
The 2024 U.S. Tech Experience Index (TXI) Study by J.D. Power highlights numerous areas where automakers need to enhance in-car technology. According to Kathleen Rizk, J.D. Power’s senior director of user experience benchmarking, while advanced technology is crucial for modern vehicles, some features have proven to be either annoying or redundant. For instance, Ford’s Active Park Assist system. It was designed to semi-autonomously parallel park vehicles, was discontinued after it failed to perform effectively and was underused. Consequently, this decision has saved Ford approximately $10 million.
Furthermore, the study reveals that drivers generally prefer practical, hands-on technology that directly addresses specific issues, such as blind spots when backing up. In contrast, the study also found that many drivers perceive limited value in features like passenger screens, which are often more about prestige than actual utility.
Moreover, the rankings for innovation show that Genesis led among premium brands for the fourth consecutive year, achieving a score of 584 out of 1,000. Following closely, Lexus and BMW scored 535 and 528, respectively. On the other hand, Hyundai continued to lead mass-market brands with a score of 518 for the fifth consecutive year. Conversely, Dodge ranked the lowest at 392, reflecting its lower performance in terms of tech innovation.
Lastly, the study was based on feedback from 81,926 owners of new 2024 model-year vehicles. These owners were surveyed after 90 days of ownership, with the data collection occurring from July 2023 to May 2024.
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