Summary:
A recent survey by SoundHound AI reveals a significant shift in consumer preferences regarding in-vehicle voice assistants. The study found that nearly 80% of U.S. drivers are inclined to use voice assistants equipped with generative AI capabilities, a 52% increase from the previous year. Younger age groups, particularly those aged 21-34 and 35-44, show even higher interest, with 84% and 82% respectively. Additionally, 74% of respondents are open to paying for these advanced features or accepting advertisements in exchange for access.
The research highlights a growing demand for more sophisticated voice assistants that can perform a variety of tasks beyond basic functions like navigation and calls. Key functionalities desired include the ability to place food orders from popular chains directly from the car, manage vehicle alerts, and even summarize text or email threads to enhance productivity while driving.
Notably, 81% of potential car buyers stated they would choose a vehicle with AI features over one without, underscoring the importance of AI integration in consumer decision-making. The study also found that nearly 40% of drivers find current car features too complicated, with 50% struggling with GPS navigation.
Key proposed features include in-vehicle food ordering, where users can place orders and schedule pickups, and vehicle management capabilities that help interpret alerts and provide assistance with maintenance scheduling. Overall, the findings suggest that drivers are eager for AI-driven solutions that simplify their driving experience, enhance convenience, and improve safety. This growing interest in generative AI capabilities represents a transformative shift in how drivers interact with their vehicles.
Motor
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